Why do we call what we do ‘responsible’ and not ‘sustainable’?
Because we choose not to greenwash. A lot of other brands would call what we do sustainable. But we believe that producing things will inevitably leave a footprint and therefore is not sustainable. This is why we prefer to call what we do ‘responsible production’. To us, this feels more honest.
We put a lot of care into making informed choices. We strive to step lightly and pay attention to even the smallest steps in our production process. We embrace the ongoing learning this commitment requires. We believe quality and integrity must go hand in hand throughout the design and production process. To us, this brings heart and soul to everything we do.
Read more about our values here.
$10 will be donated to Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother everywhere.
Giving back has always been important to Tina and when she started Lutz Morris she saw a clear path to contributing to EMC.
To do this, Tina chose to be concrete and transparent and donate a flat $10 from every bag sold instead of donating an obscure percentage of proceeds.
$10 might not sound like a lot, but for some bags this amounts to as much as 10% of the proceeds.